Purchasing Management Of Apple Inc Samples †MyAssignmenthelp.com

Question: Discuss about the Purchasing Management Of Apple Inc. Answer: Introduction As a manager in the purchasing management department, one of my roles is to ensure that all the inventories, goods and supplies that are needed in the process of operating business are ordered as required and maintained in stock. A purchasing manager is bestowed with the responsibility of taking control of the costs of all the goods that order, control over the levels of inventory and also ensuring a good relationship with the suppliers (Davies, 2013). This paper intends to analyze the effectiveness of the supplier selection criteria and the related issues, the purchasing costs and also ICT for purchasing operations and management. Apple Inc. refers to a multinational technology Company that is situated in America with its headquarters in Cupertino, California. This company is involved in the designing, development and the sale of computer software, consumer electronics, and other online services. Some of the hardware products that are offered by the company include; Mac personal computer, iPhone smartphone, iPad, iPod, Apple watch, Apple TV digital player and smart speaker referred to as HomePod. Some of the consumer software products that the company offers include; iTunes media player, Safari web browser, macOS and iOS and iLife and iWork which are creativity and productivity suites (Grady, 2009). The main competitors of Apple Company are Samsung, Google, and Microsoft. To reach its market, the company has a wide range of suppliers who employ millions of people to ensure ease in accessibility of their products globally. The main organizational goals of Apple Inc. are leveraging its ability to design and deve lop, take responsibility in environmental protection, enhancement and expansion and lastly offering support to the community. To achieve these goals, one of the strategies that the company has undertaken is being involved in community activities and the creation of employment. The other strategy is encouraging innovation and eliminating any of the toxic products in their production process. The third strategy that the company has adopted is offering superior innovation as well as integration so that it can be in a position to design and also develop new and unique products. Suppliers selection criteria and issues The three purchasing goals and needs of the Apple Company include; cost leadership, growth and the creation of a sustainable advantage. For the cost leadership to be achieved in the organization, the procurement process must be rigorous across the value chain. The creation of growth as the second goal of the company can be achieved by the strategy of marketing embraced so that it can be easy to drive products differentiation, ensure a faster and a better innovation in products and also market entry. There is thus a need for the company to work hand in hand with the suppliers through collaboration so that they can offer ideas for the creation of new and improved products as well as services. The other need of the company is to have a clear understanding of the procurement portfolios so that the company can be in a position attain a sustainable advantage. The company needs to design unique strategies so that it can be in a position to compete effectively in the market due to its compet itive advantages (Kahraman, O?ztays?i, 2014). To choose the right supplier requires more than scanning the price lists. The choice of the best supplier depends on factors such as reliability, money, service, and quality. A strategic approach should thus be adopted while choosing the suppliers. The first step in the criteria that I would recommend for selecting suppliers is thinking strategically in the process of selecting the suppliers denotes that the best suppliers are those who provide products that meet or even exceeds the need of the organization. Thus, Apple should make sure that the supplier selected meets the organizational needs. The next step that I would recommend is the determination of what an organization is looking for in a supplier. Apple should ensure that it chooses suppliers who are reliable, delivers consistently quality products, have clear communication and a strong service, have financial security, those who are ready for a partnership approach and also the company should take into account the value for money (Kotzab, Pannek, Thoben, 2015). The third step is the identification of the potential suppliers. This can be achieved through the use of some sources such as recommendations, trade associations, exhibitions, directories, trade press and business advisors. The fourth step in the selection of the suppliers is shortlisting the suppliers. This is done after getting a clear picture of the kind of a supplier that an organization wants to have. In this, the procurement manager should consider factors such as whether the suppliers can deliver, the financial security of the supplier, the time they have been in operation or whether they are in any other approved list of suppliers. The other step in the criteria for selecting the suppliers is choosing a supplier. After shortlisting the potential suppliers, the organization should consider approaching them and asking them for a written quotation and a sample. This is very imperative in that it assists the organization to get a clear picture of that which it needs, how often they will need it n and the level of the business that they need to place it (Monczka, Handfield, Giunipero, Giunipero, 2015). They should thus get the quotation and do a comparison of the quotation for all the potential suppliers regarding the factors that matter most to the organization. Even though the price is an important factor, it should not be the only one to consider since lower prices may not be cost effective in the future if they reflect poor quality. The last step is getting the right supplier, and in this, the business should know its needs, carry out research, check around and also credit check the suppliers so that it can cho ose the best and agree on all the levels of service before starting. ICT for purchasing operations Due to the technological advancements, there has been a widespread use of the Information Communication Technology in businesses. Apple as a company aims at streamlining its purchasing operations so that it can save on time and resources and also improve its effectiveness in the delivery of services and products to their customers (Shah, Gorty, Phirke, 2011). Its at times difficult to keep up with the changes in the market due to the trending social network sites and also other programs that have an open source in the market. ICT can be used to greatly aid in the streamlining of the process of purchasing, increase the information available to the company and also gain access to the data required. One of how ICT can be applied to improve the purchasing operations is through the use of the emails for communication. In this, the Apple Company can make use of the email to communicate with the suppliers. This can greatly assist in the improvement of the purchasing operations since the company can be in a position to easily get in touch with the suppliers and communicate with them in case they have an urgent issue that needs to be addressed. Through the ICT, the business can have an opportunity to either express its gratitude or disappointment following the products delivered by the suppliers. This thus aids in improving the purchasing operations since the business partners can communicate effectively. Emails are considered to be ideal for the communication in that it is possible to send attachments such as pictures and files. In case of communication of any purchases related information, email can thus be used in the transmission and receiving of the digital information (Moser, 20 06). The second recommendation on the ICT that should be applied to improve the purchasing operations is video conferencing. This is very imperative in improving the purchasing operations in that it allows the two parties involved communicating on their computers and they can easily discuss the matters regarding the purchasing of products. Through video conferencing, the individuals involved can have a face to face meeting irrespective of their different location, and this is considered to be a very effective tool especially in the case where the one party want to demonstrate something about the products being purchased (Ariwa, Qawasmeh, 2011). The third recommendation on the ICT that should be used to improve the purchasing operations is that instant messaging. This is usually done through the instant-messaging applications or the websites, and it can be used in the improvement of the purchasing operations in that it contributes to the achievement of success during negotiations. Instant messaging is very effective for longer discussions as compared to the texting. It can be used when people are in different locations and can lead to the achievement of the desired lucrative deals in the business. Unlike the face to face modes of communication, it is effective in that individuals can get a chance to take time to first think about an issue before responding for in the face to face communication, its hard for people to take pause so that they can first gather their thoughts before giving a response (Trajkovik, 2011). Purchasing cost analysis When an organization is purchasing any goods or services, theres a need for a cost analysis to be carried out. One of the tools that I can recommend to be considered for analyzing the purchasing costs is the comparison of the competitive bids. This is considered to be the best way of carrying out a purchase cost analysis because asking the potential suppliers of their prices for the same product helps in the determination of the most reasonable price. This method cannot, however, be assumed as the total cost analysis because the lowest bidder may not at times offer substandard goods which would make the company incur huge costs and thus there is a need for the total cost acquisition to be analyzed well and a quote given on the reason for choosing a certain quotation. The total cost acquisition should take into account the real costs such as the cost that would be incurred if the lower cost product is chosen to ensure that it performs to meet the required standards among others (Poole r, Pooler, 1997). The other tool that I can recommend for purchase cost analysis is the comparison of the prior quotations. In some cases, it is important to compare the quotations made within the last two years for the same product because it greatly assists in the determination of the viability of the currently made quotation. This is important especially when a supplier is urgently needed. This is considered to be convenient because solicitation of all the competitive quotes that are available is likely to be time-consuming and thus comparison with the quotations made in the last 24 months can greatly aid in saving time and hence avoiding the delay of the procurement process. The other recommendation that I can offer for use in carrying out the purchase cost analysis is the comparison of the published list of the prices. This method of analyzing the cost of the purchases should only be employed if the materials are adequately similar to the products or the services that are publicly available and those which prices are likely to appear in a published list. When making a comparison of the prices indicated in the lists, its important to take into account the standard discounts that are offered in the industry for the respective items. The other recommendation that I can offer when carrying out a purchase cost analysis is looking into the prices that have been set by the law. The prices of some of the products used in the various industries are usually set by the law, and in the case of such items, Apple should reference the given pricing structure at the time of procurement (Weele, 2005). Similar item comparison can also be used in the carrying out of a pur chase cost analysis. In the case where the item that is being purchased is fairly unique, a comparison of the items that are similar what being purchased should be made. Statements on the reasons why the items that are common cannot meet the set specifications should also be issued so that they can reflect the cost comparison in the analysis. Conclusion To sum it up all, it is clear that the procurement manager should ensure control of the cost of the goods purchased, the level of the inventory and also provide that the organization has a good relationship with the suppliers. The goals of Apple Company are to achieve growth, create a sustainable advantage and also achieve cost leadership. The company should thus ensure that it selects the right suppliers. To achieve, it should take into consideration some important factors such as reliability, money, service, and quality. The company should ensure that it does not focus on the cost of procurement only because; cost alone cannot be used in the determination of the most effective supplier. This is because the lowest bidder may offer low-quality goods and products which are likely to add a burden to the company in the long run. To achieve improvements in the procurement operations, the company should consider the various methods of ICT for communication such as emails, instant messages and video conferencing among others. These methods are very effective in that they allow for the communication between the parties involved and thus a corrective action can thus be taken in case there is a problem. Lastly, when Apple should ensure that it performs a purchase cost analysis before making any purchases. The tool chosen should be suitable to meet the current needs of the organization effectively. References Ariwa, E. Qawasmeh, E. (2011). Digital enterprise and information systems : International Conference, DEIS 2011, London, UK, July 20-22, 2011, proceedings. Berlin New York: Springer. Davies, P. (2013). Business information systems. Houndmills, Basingstoke New York: Palgrave Macmillan. Grady, J. (2009). Apple Inc. Westport, Conn: Greenwood Press. Johnsen, T., Howard, M. Miemczyk, J. (2014). Purchasing and supply chain management : a sustainability perspective. New York: Routledge. Kahraman, C. O?ztays?i, B. (2014). Supply chain management under fuzziness : recent developments and techniques. Heidelberg: Springer. Kotzab, H., Pannek, J. Thoben. (2015). Dynamics in logistics : proceedings of the 4th International Conference LDIC 2014, Bremen, Germany. Cham: Springer. Monczka, R., Handfield, R., Giunipero, L. Giunipero, L. (2015). Purchasing and Supply Chain Management. Boston, MA: Cengage Learning. Moser, R. (2006). Strategic purchasing and supply management : a strategy-based selection of suppliers. Wiesbaden: Dt. Univ.-Verl. Pooler, V. Pooler, D. (1997). Purchasing and Supply Management : Creating the Vision. Boston, MA: Springer US. Shah, K., Gorty, V. Phirke, A. (2011). Technology systems and management : first International Conference, ICTSM 2011, Mumbai, India, February 25-27, 2011. Selected papers. Heidelberg New York: Springer. Trajkovik, V. (2011). ICT for local governments : standards, principles and best practices. Skopje: NALAS. Weele. (2005). Purchasing supply chain management : analysis, strategy, planning and practice. London: Thomson Learning.

Quality Improvement in Public Health free essay sample

Operational Analysis and Quality Improvement Prof: Kelly Washington The goal to improve public health is continuously changing and has become more of a concern over the years after major events in history such as 9/1 1 and the BP oil spill in the Gulf. The article Quality Improvement In Public Health: Lessons Learned from the Multl-State Learning Collaborative emphasizes how Important improvement and evaluation of programs, procedures and pollcles Is. I found It Interesting that the article states It has been only recently that QI methods and techniques have been applied to areas of public health, it is hard to imagine that a field as complex as healthcare has developed slowly and mostly over the last few decades. There are a number of focuses within the article. The AcademyHealths website highlights subjects such as initiatives that have been a part of the progress of QI in public health, the multi-state learning collaborative, considerations for Implementation and anagement of QI efforts, and case studies from Minnesota and South Carolina. We will write a custom essay sample on Quality Improvement in Public Health or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The first case study speaks on local health departments and implementing QI culture in the state of Minnesota. Seven out of eight projects had positive outcomes. Survey results identified that efforts to build a QI culture were effective. Public health departments across the state noted a number of lessons learned in training and implementing QI practices, both at the local and state levels. Some of the lessons learned Included: Importance of Identlflcatlon of the problem and goal, modlflcatlons o previous QI models are sometimes necessary because the models need to keep up capacity. Evidence-based interventions are highly important (AcademyHealth). The second case study involves South Carolinas application of the Institute of Healthcare Improvements QI model in public health. The South Carolina Department of Health Environmental Control (SC DHEC) is one of two states implementing the HIs Breakthrough Series model for its QI collaborative, which deals with tobacco use and the effects from secondhand smoke. There was strong evidence that implementing tobacco interventions and tobacco-use screening were highly effective. Several positive outcomes were noticed from the HIs model implementation. Appropriate training and timely technical assistance are a must to make sure the staff has the necessary skills to carry out the QI methods. Policy and procedure changes should be carried out with enough time for staff to fit in and make the changes. It is important for staff members to have independence so they can make ound ethical decisions when there is not clear enough instruction (AcademyHealth). The MLC has become a big reason that states have noticed the importance of accreditation (AcademyHealth). I think that focusing on accreditation is past due, without proper training and development of professionals, the QI models and procedures cannot accurately be implemented or at least understood. The importance of stakeholders involvement in the process has also been noted as next step.

Accounting at MacCloud Winery free essay sample

Midterm Exam Accounting at MacCloud Winery 1. The leased building will be accounted as an asset and the agreement to pay lease rentals be recorded as a lease liability. Accordingly, the depreciation expense attributable to space used in manufacturing/processing wines will be accounted as inventory cost as it is a cost incurred in bringing the goods (wine) to its present location and condition. The leased building can be capitalized on the premise that the significant risks and rewards of ownership of the property are transferred to MacCloud. Considering the total rental cost amounting to $50,000 over a period of 10 years exceeds the estimated value of the building ($32,000), the present value (assuming an interest rate of 10%) of the lease payments for a period of 10 years amounts to substantially all of the estimated value of the leased asset. It means that MacCloud can put up a new building now at a cost even higher than the value of the leased building if he wants to; hence in sub stance, MacCloud bought a new building at a value substantially equal to the estimated value of the leased building. We will write a custom essay sample on Accounting at MacCloud Winery or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2. First year: Cash 180,000 Loans payable-Â ­? noncurrent 180,000 To record set up of loan at the beginning of year 1 Loans payable 10,000 Interest expense 18,000 Cash 28,000 Interest (180k x 10% = 18,000) To record payment of principal and interest at end of year 1 Second year: Loans payable 10,000 Interest expense 17,000 Cash 27,000 Interest (170k x 10% = 17,000) To record payment of principal and interest at end of year 2 Third year: Loans payable 160,000 Interest expense 16,000 Cash 176,000 Interest (160k x 10% = 16,000) To record payment of principal and interest at end of year 3 3. Land will be accounted as a noncurrent asset under property, plant and equipment amounting to $250,000. Land will not be subject to depreciation but may be subject to impairment if there is an indication that the land has decreased in economic value. Generally speaking, the direct costs of the vines as well as the labor and indirect costs to plant should be capitalized and depreciated when the vines start producing grapes. Vines will be capitalized amounting to $42,500 ($10,000 per acre of planted vine -Â ­? 4 acres to be planted -Â ­? and the transportation cost amounting to $2,500). Cost incurred for planting vine will be capitalized amounting to $8,000 ($2,000 per acre -Â ­? 4 acres to be planted). Cost of fertilizing and water will also be capitalized amounting to $4,000 annually during the first five years and $6,000 annually after five years. The cost of grapevine (including transportation cost) itself plus indirect costs (cost of planting, fertilizing and water) are capitalized because they provide economic benefit to the final product -Â ­? wine. 4. The estimated cost of the reduced production due to vine diseases should be accounted for and reflected in the financial information as expense of the winery if the vines have been diagnosed with any of the disease. The amount will be estimated based on the cost of the reduced production including other costs to be incurred should there be replacements of the vineyards due to the disease. However, any cost of fumigation or treatment to prevent the diseases will be capitalized and depreciated accordingly. Such treatment is under the accrual concept of accounting based on generally accepted accounting principles. 5. The oak barrels should be accounted as noncurrent assets under property, plant and equipment to be depreciated over its economic useful life. Depreciation expense should be included as part of inventory cost because the barrels will be used in the production process which is vital in bringing the goods (wine) to its present location and condition. 6. A. ) Land -Â ­? presented as acquisition of property, plant and equipment classified as cash flows from investing activities B. ) Vines, cost of planting, fertilizing and water -Â ­? presented as an increase in inventories under changes in operating assets and liabilities classified as cash flows from operating activities C. ) Bank loans including interest -Â ­? proceeds from loan to be presented as proceeds from loans while payments (including interest paid) will be presented as payments of loans and another line item for interest paid, all classified as cash flows from financing activities Financial Performance Reporting 1. a) b) c) d) e) f) g) h) i) j) Operating under cost of sales or operating expenses – income flows column Operating under revenue – income flows column Operating under operating expenses – income flows column Operating under revenue for sales and cost of sales for impairments – income flows column Financing under fair value gains and losses – valuation adjustment column Operating under other income for gains or other expenses for losses – income flows column Operating under other income for gains or other expenses for losses – income flows column Financing under interests – income flows Operating under cost of sales of operating expenses – income flows Operating under other income or expenses – income flows 2. IASB’s Statement aims to enhance the value of the financial performance statements, by improving the presentation of accounts, which will be more helpful to the readers of the financial performance of an entity, which in my opinion increases the value of the preparers of the financials. 3. Yes, FASB’s goals are satisfied by the proposed changes in the Statements as the IASB Statements further streamline the financial information which will be more helpful to financial statement users with emphasis on the enhancement of the predictive value of the new Statement. 4. By simply looking at the other comprehensive income line item in the statement of financial performance or equity, equity investors would easily capture the information they need – whether equity investments are fairly doing good or not in the market based on the changes in value in comparative years. 5. None. The changes have been researched and analyzed by experts in accounting with broad knowledge on the Standards.

Microeconomics Essay Topics

Microeconomics Essay TopicsMicroeconomics Essay Topics and Considerations These types of essays are very different from those that you will find in a traditional writing class. In this course, you would not be required to write about real world information. You will be given assignments and related reading to help you with your own understanding of the subject matter. It is always important to be clear with your purpose in writing this type of essay.The main focus of Microeconomics Essay Topics should be to demonstrate how economics affects society as a whole. If you are trying to convince a reader of a point, you need to provide some solid evidence in support of that statement. You do not want to simply make an opinion and hope to sway people to your side. A strong argument has to be made in this case. So, it is important to know what your audience wants.You need to give the reader a reason to read your essay. Explain why you feel their opinion is correct or incorrect. Making an arg ument is only half the battle. You must have compelling language to support your point.You must also consider the style in which your Microeconomics Essay Topics is written. These types of papers have a long history. Some examples of microeconomics essay topics are: 'Renting vs. Buying,' 'Government vs. The People, '' Wages vs. Taxable Income.' There are hundreds of topics, some very complex, others being more simplistic.Your goal in writing an essay of this type is to provide clear and concise economic arguments. A good writer must be able to use language effectively and weave coherent thoughts and ideas into a coherent argument. The objective of these types of essays is to help someone learn something new.Students can also find out about topics that are required for Microeconomics Essay Topics by attending a class on this topic. You may want to check with your professor or the school you are taking this course from. This will be more helpful if they have research-based class topic s that they require students to write about. These classes typically require some basic background information as well as the research paper.Understanding Microeconomics Essay Topics from the start will make your learning experience more enjoyable. You will have more control over your own learning. With a greater understanding of the style and format of this type of class, you will not be struggling in your first few weeks of class. The more you practice what you learn, the better you will become at writing and speaking in this format.You will feel confident when you walk into a class where you are required to write about Microeconomics Essay Topics. The instructors will be more willing to go along with your style of writing, especially if you are up to speed on what is expected from you. Once you feel confident, the sky is the limit for your future career. Be prepared to express yourself as clearly as possible in order to earn a good grade.

Japanese Relocation in WWII essays

Japanese Relocation in WWII essays In December of 1941 following the attack on Pearl Harbor, the United States went into a state of panic and war preparation. Among the panic, Americans began to feat that there were Japanese spies among the population of Japanese-Americans. Loyalty was a strong custom in Japan, and many feared that this loyalty would turn Japanese-Americans against the United States. The government became concerned with national defense as the war with Japan began, so General J. L. De Witt, the head of the western defense command, urged Congress to relocate thousands of Japanese Americans living in California to detention camps. He was not concerned with whether or not the person is an American citizen, just that they were of Japanese decent. De Witt wanted to move those of Japanese decent because the Western Coast was close to the Pacific Ocean, where most battles would be fought with the Japanese. The relocation of 120,000 Japanese to detention camps directly violated the Constitution in many ways, although the Supreme Court never ruled that this removal was unconstitutional. Many historians and political analysts, however, believe that direct rights were violated (1). Article XIV. Section 1 of the Constitution declares that, No State shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any State deprive any person of life, liberty, or property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws. (2) This right was directly violated when the Japanese-Americans were taken to the relocation camps without due process of law. Article IV of the Constitution protects the people from unreasonable searches and seizures. A warrant describing the place to be searched and the persons or things to be seized is needed to raid a home. No such warrant existed when the 120,000 people were seized from there homes. (1,2) Furthe...

Social learning theory in child psychology Essay

Social learning theory in child psychology - Essay Example All these theoretical formulations have facilitated child psychologists and therapists to understand child behavior in terms of the interaction among such factors as one’s environment, behavior and psychological processes where positive and negative reinforcements play a pivotal role in modulating the child’s behavior patterns. Bandura goes on to purport that â€Å"children learn and imitate behaviors they have observed in other people† and his social learning theory is rooted on three basic models of observational learning- live, verbal and symbolic model (Cherry). The modeling process involves four stages-attention, retention, reproduction and motivation. This understanding has been proved to be crucial in child psychology as children internalizes many of their behavior patterns and subsequent behavioral problems through observation and modeling from their immediate life environment. However, Bandura also held that external or environmental reinforcement alone does not modulate behavior; he stressed on â€Å"intrinsic reinforcement as a form of internal reward, such as pride, satisfaction, and a sense of accomplishment† through which the behavior of the person is shaped (Cherry). Thus, it is significant that the child develops a sense of intrinsic reinforcement in his behavior along with th e large amount of extrinsic reinforcements that he receives from others. It is also worthwhile to analyze how Beg and Beg regard social learning theory in connection with child psychology. For them, social learning theory, in fact, â€Å"combines reinforcement learning theory with psychoanalytic concepts and some of the insights of cultural anthropology and sociology† and as such they hold that the reinforcement aspect of social learning theory has got great relevance in modulating the child’s behavior through appropriate systems of rewards and punishments (Beg &Beg 35). One should also bear in mind that later the concept of rewards and punishments gave way

Picassos Guernica and Beckmanns Departure Art in the 19th Century Term Paper

Picassos Guernica and Beckmanns Departure Art in the 19th Century Politics - Term Paper Example Art in the 19th century had observed a series of changes and movements significant in catering new types of visual representation before a modern audience. At the turn of the mentioned century, the world had experienced two significant World Wars which inevitably led to noticeable influences in visual arts – in paintings to be exact. From two of the most famous movements during the 19th century, namely Cubism and Expressionism, artists such as Pablo Picasso and Max Beckmann had showcased the core essence of visual arts in the Modern Age. With such context laid down, this paper will focus on the Spanish Cubist painter Pablo Picasso and his famous work, Guernica and the German Expressionist painter Max Beckmann and his work, Departure.This essay will then argue that Picasso’s Guernica and Beckmann’s Departure showcase innovative feats in their respective styles and form and present significant struggle against Fascism prevalent during that period.The entirety of th is paper will tackle the analysis of historical content of both artworks. It will discuss how each piece symbolizes their respective campaigns against the Fascist regimes in Europe at that specific period. The 19th century was a moment in history when different ideologies emerged and Europe.These ideologies were used for propaganda and for an imposition of power amongst the weaker nation-states.In the time of Pablo Picasso,his homeland Spain was subjugated under civil disputes between the Revolutionary forces of the newly established government and the Fascist group led by General Franco .1 This civil struggle in Spain was an important factor which contributed to the theme that was used by Picasso in Guernica. With the civil revolution at its height in Spain, intellectuals, government officials and some of his co-artists and colleagues marched to before his house in Paris in order to seek his sympathy by a means of creating a mural.2 As what can be depicted from this piece of inform ation, Picasso at the period of the Guernica was already an influential artistic figure. The Spanish people believed that his artistic capabilities can, indeed, influence the Spanish people to advocate peace between the warring groups. However, Picasso’s sentiments were with the newly established Republic; his vision was to avoid any means of political art whatsoever.3 This seemed an unprecedented reaction from the artist. However, his views towards the political theme of the mural requested from him would come into fruition after a very devastating event that had swept his former convictions away. On April 27,1937, Guernica, a small Basque village in northern Spain, was unjustifiably bombed by the heavy war machines of Adolf Hitler. The Third Reich’s reason was defiantly for mere bombing practices only. This type of violent exercise caused Guernica to burn for three straight days and a huge loss of 600 civilians.4 The atrocities caused by the Fascist Germany had immed iately reached Paris and Picasso’s residence. The massacre created huge demonstrations upon the streets of Paris.5 This particular event moved the artist and compelled him to do the mural. His inspiration was plain and simple- Guernica. The historical sketch about testify to what Picasso’s Guernica is. The painting is highly political because it sends a definite message to its audience. The content of Guernica presents many symbolisms that cater to the historical background of what was happening in Spain at that time. In the painting, the key figures which relate the war-related disaster happening in Spain were the woman with outstretched arms, the agonized horse and the bull.6 These mentioned figures are classic and universal representations and themes in art which simply symbolize Spain.7 The resentment and the suffering attributed to these images as what is etched upon Picasso’s mural clearly present a horrifying stage in Spanish affairs.