Module 4 SLP Assignment Example | Topics and Well Written Essays - 750 words - 1

Module 4 SLP - Assignment Example In order to have a successful marketing campaign, there is a need for effective and efficient distribution mechanisms for the company’s products as they are taken to destinations where consumers can access and purchase them (Perner n.d.). However, prior to rolling out of these services there is the need for an issue analysis to establish the patterns and approaches that will be needed for the success of this aspect. The SWOT analysis and primary research was helpful in identifying key issues that would give the company a cutting edge in the marketing and overall position in the market. Some of the issues included strengthening human capital through internal trainings and exposure to various modern approaches in product design, development and marketing. In all business and organizational practices, human capital has continued to be categorized as the single most important resource for any business or organisation. Human capital is responsible for setting goals and objectives as well as developing strategies to achieve the particular goals and objectives. In developing a distribution and marketing plan, the company needs to train marketing personnel on some of the various types of marketing and product promotion practices that are relevant in the changing market patterns. Besides training, the company needs to build and increase its capacity on setting and achieving distribution and marketing objectives. All staff involved in marketing should be made aware of various strategies that are used by rival companies when marketing their products. This way, it is possible to create different strategies that will establish the much-needed competitive advantage. In the wake of changing marketing patterns, many companies have become creating in development and marketing of their products. Advancement in technology has provided a better platform upon which companies can devise innovative ways of